"Communication has become a 'high tech' activity with the invention of radio, television, newspaper, magazines, and direct mail. Cameras, tape recorders, telephones, fax machines and computers have made it possible for the communication media to spread more information over large territories rapidly.
The Church's communication department takes these tools and uses the media outlets to make a favorable impression on the local community. . .Every member has a responsibility to be sure that the Church is putting its best foot forward."
- Taken from the book "Responsibilities in the local church", pg. 19, by Monte Sahlin, 1997
"The communication department promotes the use of a sound program of public relations and all contemporary communication techniques, sustainable technologies, and media in the promulgation of the gospel."
“We must take every justifiable means of bringing the light before the people. Let the press be utilized, and let every advertising agency be employed that will call attention to the work.”—6T 36.
“Means will be devised to reach hearts. Some of the methods used in this work will be different from the methods used in the work in the past.”—Ev 105.
- Paraphrased from the Seventh-day Adventist Church Manual, 19th Edition, pg. 88